商務英語(BEC)綜郃輔導：關於交際高手11

Advertising and marketing
　　Useful sentences
　　Advertising
　　What do you want to convey in the advertisement?
　　I will draw an advertising lift for the new production.
　　A picture gives better impression than just diagram.
　　We have to cut down our advertising budget.
　　It’s too hard for the average customers to understand the advertisement.
　　We are not going to push this product this year.
　　The sales will start to recover with a successful advertisement.
　　We’ve decided to start a large scale promotion this winter.
　　I suggested we put more inter ads, but he suggested we cut down on ads.
　　Some companies advertise their products by sponsoring sports events.
　　Do you think sponsorship is better than street advertising?
　　Sponsorship is less expensive and tax free.
　　We spent so much on advertisements but the results are not satisfying.
　　It doesn’t pay if we spent so much on ads.
　　It’s the media that makes the biggest profit.
　　Marketing
　　My biggest concern now is business promotion.
　　There are a lot of ways to push sales in China.
　　Make different commercials for each market.
　　Our targeted customers are the 20-35 year old.
　　We are behind the competition.
　　Similar items have existed for some time.
　　What can we do to get market penetration for our product?
　　I don’t expect the sales will be as high as last year.
　　Our market share is dropping we need to increase sales.
　　We should aim at big importers and chain stores.
　　It’s not hard to market our new diet pill, it’s satisfied the needs for people who want to lose weight.
　　We need to know if this campaign is meeting our objectives.
　　We use a unique telephone number to measure the effectiveness of the campaign.