範文:Advertisements and Commercials

「要求」

　　廣告已經滲透到社會各個角落，潛移默化地影響著人們的生活。學校英語電台的社會生活欄目約你圍繞廣告這個主題，寫一篇廣播稿。爲此，編輯爲你提供了三個主題句，要求你把它們分別作爲每一段的開篇句。

　　Advertisementsand commercials appear everywhere in modern society.

　　In order to attract more customers， advertisers will go to extremes.

　　Although advertisements and commercials enable you to make decisions quickly， sometimes they cause a lot of trouble.

　　「範文」

　　Advertisements and Commercials

　　Advertisements and commercials appear everywhere in modern society. Nowhere can you fail to see them. Driving on the highway， you see huge advertising signs by the roadside. When a truck passes by， you see advertisements on it.Newspapers and magazines set aside much room for advertisements. The radio waves reach for and wide， broadcasting commercials to people， while televisions make commercials vivid and visible.You might even think you are almost drowned in advertisements and commercials.

　　Learn how to give first-sate presentations so that the message you're trying to deliver is the same one the audience receives.

　　In order to attract more customers， advertisers will go to extremes. They do their utmost to appeal to people's five senses. Apart from the old trick of using images of beautiful girls，they also get movie stars and famous athletes in their commercials. They take pains to bring into full play the effect of light， sound， color， film and performance. The most noticeable thingis the terms of propaganda， extolling a certain commodity as ranking first among equals or being a winner of a prize or golden medal.

　　Give presentation that tell stories， not just provide data.

　　Although advertisements and commercials enable you to make decisions quickly， sometimes they cause a lot of trouble. For example， television programs are frequently interrupted by commercials ruin good movies and exciting television shows， which may make the audience's patience wear off and drive them crazy. Newspapers and magazines set aside valuables paces forads， which could otherwise be used for carrying more useful boastful and showy style of the propaganda which often makes people doubt whether the commodity is really good.

　　「評語」

　　該文圍繞主題句分爲三段。首段擧出事實証實儅代社會廣告無処不在，有鋪天蓋地之勢。第二段寫商家爲吸引顧客不擇手段。末段寫廣告在日常生活中也可給人還來麻煩。三段內容緊緊圍繞主題句，論據充分，語言生動，句式富於變化，行文流暢易懂。