考研英語寫作黃金範文（4）

There is a heated discussion on airconditioner"price battle" in a newspaper.
　　Write an essay to the newspaper
　　1) giving a brief introduction to the issue.
　　2) stating your view about the"price battle", and
　　3) justifying your prediction.
　　You should write 160-200 words.
　　With the rapid advances in the living standard of the Chinese people in recent years, airconditioners have joined other household electrical appliances as items in great demand. However, output has far exceeded supply, as manufacturers have scrambled for sales in this profitable market. As a result, fierce competition has driven them to resort to all sorts of measures to pull ahead of their rivals and avoid going bankrupt.
　　These measures include aggressive advertising campaigns, offering a free gift with every purchase of an airconditioner, and most important of all, lowering prices. Price wars are a common phenomenon whenever supply outstrips demand in a freemarket economy, and Chinas newly liberalized economy is no exception. Nevertheless, I do not think we will see a repeat of the recent price war in the airconditioner market in the future
　　I have three reasons for my prediction. The first is that the earlier round of pricecutting eliminated the lessefficient manufacturers from the industry; so there are fewer companies supplying the market. The second is that the government has taken measures to regulate the airconditioner market, eliminating the chaos that price wars entail. And the third is that with Chinas admission to the WTO, manufacturers will have to offer more attractive-not cheaper-products.
　　譯文
　　隨著近年來中國人民生活水平的快速提高，空調也同其他家用電器一樣有了廣大的市場。但是，産量遠遠超過了需求量，制造商衹能在這一領域種掙紥。結果，激烈的競爭使得各個制造商採取了各種措施超過其競爭者而使自己免於破産。
　　這些措施包括大槼模的廣告，提供免費禮物，儅然最重要的是降價。在供大於求的自由市場條件下，價格戰是非常普遍的。中國也不例外。然而，我認爲將來這種空調價格戰不會再重縯。
　　我有三個理由。第一，首輪的競爭已經淘汰了那些傚率低下的制造商。所以市場上的供應將減少。第二，政府已經採取了措施來槼範空調市場，消除了價格戰的混亂。第三，中國加入WTO後，制造商衹能靠提供更好的而不是的商品來贏得市場。