大學英語四級模擬試卷第07組（閲讀2）

Passage Two
Question 26 to 30 are based on the following passage.
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitors' role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run
programs that previously were impossible to run on an Apple PC, including IBM compatible(兼容的)programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories(附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color
graphics(圖形)， whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
26. According to the passage, Apple Computer, Inc. has introduced the Mackintosh II and the Mackintosh SE because_______.
A) IBM is changing its computer models continuously
B) it wants to make its machines specialize in specific uses
C) it wants to stay ahead of IBM in the competitive computer market
D) it expects its major competitor IBM to follow its example

27.蘋果希望主要通過__________來增加麥金托什的銷量。
A)使其新型號能夠運行IBM軟件
B)改進其新型號的彩色圖形
C)模倣IBM的營銷策略
D)給顧客他們想要的東西

28.蘋果公司以高價出售其新型電腦，因爲_ _ _ _ _ _ _ _ _ _ _ _ _ _。
A)它們有新的特性和功能
B)它們比其他型號更複襍
C)它們有新的附件
D)它想爲將來的研究積累資金

29.從文章中可以推斷出，蘋果公司和IBM公司都試圖通過___________來獲得競爭優勢。
A)抄襲對方的技術
B)加入使他們的産品與衆不同的特點
C)使他們的計算機更貴
D)使他們的計算機運行得更快

30.The best title for the passage would be________________.
A) Apple’s Efforts to Stay Ahead of IBM
B) Apple’s New Computer Technology
C) Apple’s New Personal Computers
D) Apple’s Research Activities 位律師廻複