Real English:Franchise

The script of this programme 本節目台詞

Helen: This is Real English from BBC Learning English. I'm Helen.

Chen Li: 我是陳藜. 今天我們要學的新詞是？

Helen: Today's new word is 'franchise'. – F.R.A.N.C.H.I.S.E. – franchise.

Chen Li: Franchise. 解釋一下。

Helen: Well, listen carefully. Franchise is a business word.

Chen Li: 這是一個商業詞滙

Helen: A franchise is formal permission, like a licence, to use the name and products of a company.

Chen Li: Franchise是使用一個公司名字和産品的正式的許可証，比如証書。

Helen: Exactly. I'll explain some more. Do you eat fast food?

Chen Li: 我盡量避免，但是有時我還是去麥儅勞。

Helen: Right. Now, there are McDonald’s restaurants all over the world. They are franchises.

Chen Li: I see. 如果我想開一家麥儅勞，我需要一個許可証書.

Helen: Yes. You need to pay for the franchise. Then you could use the name and sell the products.

Chen Li: 但是，這僅僅限於餐館不是麽？Helen?

Helen: No. it could be for shops or any type of business.

Insert

A: Would you like to open a franchise restaurant or try something original?

B: I’m not sure. With a franchise you have more chance of success – everybody already knows the name, but you have less freedom, I think.

Chen Li: 那你會出錢購買一個許可証嗎？

Helen: No. You need a lot of money to buy a franchise. And I don’t have a lot of money to spare.

Chen Li: 是的，購買一個許可証需要很多錢

Helen: Yes, franchises are not cheap.

Chen Li: 好了，我們複習一下，franchise一個公司給與個人可以使用他們名字和銷售其産品的証書.

Helen: well, you've been listening to Real English from BBC Learning English. Join us again soon. Bye.

Chen Li: See you next time.